spending more ... converting less?

Take 5 minutes to see if your strategy is built for Canada and the U.S.'s fastest growing consumer segments. Uncover where your brand voice, media spend, and activations are missing the mark with today's diverse shoppers.

This is perfect for you if you’re a CPG brand leader responsible for growth and you need your strategy to truly resonate todays' diverse, fast-growing consumer base in Canada and the U.S.

It’s completely free
Test takes less than 5 minutes
You’ll receive a tailored report at the end

I've been working with global brands since 2008

this assessment will measure and

improve your

Market Readiness

See how your research, data and planning reflect Canada and the US's fastest growing consumer segments and identify where your growth potential lies.

Message + Media Fit

Discover whether your brand voice, creative and media spend align with proven multicultural drivers so every dollar you spend resonates and converts

Activation Impact

Evaluate how effectively your in-store programs, community partnerships, and influencer activations are turning multicultural consumers into loyal buyers; learn how to optimize for stronger results.